RAUCH X-MAS CAMPAIGN

Christmas design for the Happy Day Christmas Promotion across the Central European region with 5 unique visuals fitting on all flavours and two different design directions. One had to fit to the premium appeal of the brand so I created a very low-key, traditional classic design with simple icons, pictograms on strong background colours. The other direction is more modern and funny with my own characters and playful illustrations focusing on a joyful christmas theme in order to attract families.

The main focus of the campaign was on the so called “packaging jacket”, which is a removable christmas cover for Happy Day packs. Furthermore I created POS and advertising materials (shelf- and placement deco) like wobblers, price frames, shelf stoppers, lama columns and gates, palett covers, palett corners, posters, neckhangers with three different christmas greetings and several online/offline advertisements.

Other countries in the region (such as Czech Republic, Slovakia, Serbia etc…) used my design during the Rauch Happy X-Mas Days campaign to distribute all their marketing materials.

Client: RAUCH Fruchtsäfte GmbH & Co OG, Austria
Communication coordinators: Anett Polyák & Melinda Kun, Rauch Hungary
Design: Anna Korolovszky 
Copyright: Petra Tóth
Photos: Judit Kocsis - Colorgraphers

IMG_1786IMG_1786
IMG_1759IMG_1759
IMG_1835IMG_1835
IMG_1822IMG_1822
IMG_1837IMG_1837
IMG_3246IMG_3246
IMG_1618IMG_1618
IMG_1667IMG_1667
IMG_1682IMG_1682
IMG_1742IMG_1742
IMG_1719IMG_1719
IMG_1703IMG_1703
IMG_1688IMG_1688
IMG_0461IMG_0461
IMG_0622IMG_0622
IMG_0535IMG_0535
IMG_0472IMG_0472
IMG_0537IMG_0537
IMG_0611IMG_0611
IMG_0504IMG_0504
fz magazin_annafz magazin_anna
IMG_0572IMG_0572
IMG_0637IMG_0637
IMG_8008IMG_8008

           Judit Kocsit / Colorgraphers - photo by Anna Korolovszky