FÖRDŐS ZÉ ORANGE-MANGO PACKAGE

My client Rauch Hungary created the mango-orange juice under the Happy Day subbrand for the local market. The idea was to introduce this new flavour with Fördős Zé's face, who is a popular video-gastro blogger with his own magazine and host of the Street Kitchen cooking TV show in Hungary.
The package has a recipe on the side with jolly illustrations and I used black as a main color to separate this limited edition product from the other juices on the shelves. I also used my unique and playful hand drawings with various typography choices in order to fit to the style and direction of the Fördős Zé magazine's design.

I created offline and online advertisements for the campaign.

Client: Rauch Hungary
Design: Anna Korolovszky 
Copyright: Petra Tóth
Store photos: Judit Kocsis - Colorgraphers
Factory photos: Anna Korolovszky

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             © photo by: Rauch Hungary

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             © photo by: Rauch Hungary

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             © photo by: Rauch Hungary